3 Ways Social Media Marketing Can Help Grow Your Small Business

3 Ways Social Media Marketing Can Help Grow Your Small Business

Since the beginning of this decade, social media has grown from a Xactlydigi strategy to a core component of marketing in businesses of all sizes. This cost-effective marketing tool is perfect for small businesses. The financial investment is minimal, and if executed correctly, a social media campaign can help you grow your business. You will have to contribute some time to the process, but the results can make it well worth your while.

Social media marketing channels are now a key component of most businesses, and they can serve as a cost-effective method of growing your company. Using these tools to build your brand and foster customer relationships can help you create more customers long term.

Your social media presence plays a huge role in your overall performance. Hootsuite reports that 41 percent of consumers in the U.S.–and 40 percent of consumers in the U.K.–believe it’s important for the brands they engage with to have strong social media presences. But for social media to be a viable marketing and branding channel, you need to start by growing your reach. This means you need to get more fans and followers across all the social media channels you’re using. Entertainment marketing is a sub-genre of content marketing that is aimed at engaging potential customers not just with products or services, but also with video, copy, and graphics that delight and engage. Although entertainment marketing should be considered supplemental to things like social media, pay-per-click advertising.

With that in mind, here are three best practices you need to follow:

3 WAYS

1

Social media can help you build your brand

2

Social media can help create loyal customers

3

Social media builds relationships

Social media can help you build your brand

One of the most effective and successful marketing tools is your brand. Having a clearly defined brand will help you build the rest of your marketing strategy, as it will help you build your message and communicate it to customers. According to a blog post titled, “Creating a Brand Strategy for Business Growth”

Social media can help create loyal customers

A popular component of social media is that it allows business owners to communicate with customers in real time. If an angry customer blasts your company on social media, you typically know about it instantly, and you can begin repairing the relationship. Staying engaged on social media can truly make all the difference.

 Social media builds relationships

Since social media allows you to interact with your customers, it can help you identify potential problems with your business. This honest feedback can help your business improve, thus growing its customer base. Much like suggestion boxes and customer comment cards, social media gives customers a tool to communicate features of your product or service that they would like you to improve.

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