Email Marketing Can Help Increase Sales
Email marketing is the lifeblood of any business. If you don’t have a solid email marketing strategy, then you hate money. Email isn’t going anywhere and is still one of the best ways to move a lead to a prospect, a prospect to a buyer and a buyer to a consistent customer. At the end of the day, the success of your business relies on your ability to connect with people and motivate them to buy your product or service. And when you use email to help achieve that goal, you gain an opportunity to meet people where they are, build relationships, establish trust, prove your value and convince them to take action when they’re ready.
1. Get Personal
Email marketing enables you to get personal with every customer, especially when you segment your lists properly i.e. a buyers list or a prospect list.
2. Promote Your Other Marketing Channels
Having an email list can help drive customers to your other marketing channels such as Facebook, where you may want to showcase some videos or pictures of your latest products or services, or run competitions. You could easily use email to drive traffic back to your website, or anything else that gets customers drawn into your brand.
3. Increases Brand Awareness
Speaking of your brand, with each email campaign that you send out, your customers are regularly being exposed to your business, keeping you at the forefront of their minds, and not your competition. This also helps with increasing brand awareness.
4. Low Cost
Email marketing eliminates the cost for design, testing, executing and sending printed newsletters. It also supports the Green initiative as its paperless.
5. Global Reach
No matter where you are in the world it is cost effective and easier to reach them through email marketing campaigns as it makes repeat business affordable for small businesses.
6. Easily Shareable
With the simple click of the forward button, your customers can share your deal, offers and news with their friends and family. Those that do share your emails are brand advocates as they give your email more exposure and credibility.
7. Easy to Track to Results
Your email marketing efforts can be tracked through analytics which tells you information like open and click-through rates, as well as the number of unsubscribes. All this data can help you to refine your email marketing technique, ensuring your campaigns are always improving.